Ting Li

Dr. Ting Li is an assistant professor at Rotterdam School of Management (RSM), Erasmus University, Erasmus University. Her research interests include the strategic use of information technology, consumer decision making in online and mobile channel, electronic commerce, social media and user generated content, pricing and revenue management, and business networks. Her work has been published in the Decision Support Systems, European Journal of Information Systems, International Journal of Electronic Commerce and several edited books. She was the runner-up for Prof. Aart Bosman Dissertation Award and Accenture-PIM Marketing Science Dissertation Award. Her interdisciplinary research has been sponsored by multiple grants from the Dutch National Science Foundation (NWO).

Educations and Job Experiences
Prior to joining academic, she worked for General Electric and IBM in the area of e-business in supply chains, web services, and grid computing. In July 2002, She obtained MSc in Computational Science at the University of AmsterdamIn. She later pursued her education in Erasmus University and obtained her Ph.D. in Management Science in September 2008.

Publications
She made several publications, includes:
 * Information Capability and Value Creation Strategy: Advancing Revenue Management Through Mobile Ticketing Technologies, 2009
 * Business Network-Based Value Creation in Electronic Commerce, 2010.
 * Adaptive Learning in Service Operation, 2012.
 * The Influence of Interactive Media on Consumer Willingness to Pay in Online Stores, 2013.
 * Willing to Pay for Quality Personalization? Trade-off Between Quality and Privacy, 2013.
 * Sustainable Revenue Management: An Agent-Based Modeling Approach, 2013
 * Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation, 2014.
 * The Effect of Information Privacy on Digitizing Electronic Healthcare Records, 2014.

Honors and Awards

 * IBM Graduate Study Scholarship, 2000–2002
 * General Electric, Information Management Leadership Program, 2002–2003
 * The Netherlands Best Master Thesis Awards, 2003

Aart Bosman Dissertation Award
In November 2011, Li has received second prize in the Aart Bosman Prize with her ‘perfectly-executed’ 2009 PhD thesis ‘Informedness and Customer-Centric Revenue Management’, which provides organisations with tools enabling them to better deal with the information society and its challenges. In her thesis, Dr Li argues that through means of information technology, companies nowadays know more of their customers, and consumers are better informed. Customers know exactly what is available at what price and under what conditions. Companies are increasingly responding to this evolution, and offer increasingly customised solutions to customers. In her thesis, Li provides organisations with tools enabling them to better deal with the information society and its challenges, and to deal in a strategically correct way with a market that is aware of these possibilities much more than ever.